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Oct 1, 20214 min read
Are You Invisible? Build Brand Awareness.
One of the most important things a business can do to grow is build brand awareness. Building brand awareness involves staying in front...
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Sep 25, 20215 min read
Watch Your Tone!: Why Your Brand's Tone Matters
The tone of your brand tells customers what they can expect from your business and how you want them to feel when they come in contact...
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Sep 17, 20214 min read
You Need to Humanize Your Brand
"The only thing that separates you from your competitors is how much more humanized your brand is." This quote by Jeff Bezos, CEO of...
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Sep 9, 20214 min read
Is Now the Time to Rebrand Your Company?
It's no secret that small businesses are under constant pressure to grow. They need to be creative and competitive while still being true...
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Sep 3, 20215 min read
5 Common Branding Mistakes Small Business Owners Make
Listen, I know you THINK you have a brand. But chances are, what you have is a logo—maybe not even a great one. And we get it! When you...
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Aug 18, 20216 min read
Brands: The Architecture of Perceptions
What do you think of when you hear the word "brand"? A logo? A company name and tagline? The types of products/services offered? How...
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